An impactful digital marketing campaign can be like putting together a puzzle. Your website, SEO practices, paid advertising, social media presence, and email marketing are all important pieces of the puzzle. If one of the key pieces is missing, you could be missing out on your digital marketing ROI and considerable opportunities to grow your business. You’ve made a strong first impression online and a potential new customer is on your website. Are you on your own to convert these website visitors into customers? This post will share three factors that can cause you to lose your Digital Marketing ROI.
Losing Digital Marketing ROI Because of Unclear Call To Action
Keeping your website’s goals in mind, do you make it easy for consumers to convert? Are there elements on your site that are leading consumers to something other than conversions?
Here are some other questions to consider, depending on your conversion goals, to avoid losing an unworthy digital marketing ROI:
If the most important conversion for you is a phone call, will your phone number stand out on your website? Is it above the fold? Is it big and bold? Is it clickable on mobile? For example, when you’re searching for restaurants to make a dinner reservation on your mobile, some restaurants don’t have a clickable phone number on their website, which will return you to the SERP for a click call. Chances are this will lead you to find another restaurant instead.
Are you most interested in traffic? Make sure your physical address isn’t just found in small print in the footer or hidden on the Contact page. Both are important, but your location should be easy to find as soon as consumer land on your website.
Are you keeping your best deals? Does your business offer free consulting services? Are there any discounts or promotions for buyers? This information should be clearly emphasized on your website.
The form is not user-friendly
No one likes filling out forms, but you should always review the user experience on your forms to make sure it’s fine-tuned for optimal completion rates, increasing marketing ROI. digital. Here are some questions to ask when analyzing your website forms:
Have you A/B tested key elements of your form lately? This includes your page position, content, and form format. You might be surprised at what you learn, even if you’ve optimized before.
Is all that information really necessary? Do you primarily communicate with your customers via email and text? If there’s no compelling reason why you need certain information, try cutting it out. Even if you use the additional information you’re getting, is it relevant to your website or could make new consumers aware of your brand?
Is it optimized for mobile devices? These days, this is non-negotiable. Your form should be vertically aligned, not require zooming, and have large buttons.
Slow lead response time
Like it or not, most customers expect an immediate response. If getting leads to submit a form, email, or call is a goal that you spend time and money investing in digitally, then you’re ready to respond quickly enough to capitalize on the lead. capacity yet?
The odds of successfully contacting a lead, much less than closing a deal, will be exponentially lower if it takes more than a few minutes to respond. It’s not always possible to respond so quickly. Consider these options so you don’t miss out on your digital marketing ROI
Does your website emphasize a call to action that doesn’t make sense for your business? If you’re working with a client and aren’t available to answer the phone or answer calls for most of the day, putting your phone number front and center on your website can be dangerous. inconsequential.
Are most of the inquiries you receive mainly related to the same questions or topics? If so, how can you leverage your website to provide this information or make it clearer? This may include hours, directions, prices, events… Consider starting with the FAQ page.
Thinking about these questions can help you put yourself in the mind of your website visitors and ultimately create an improved user experience that sets the right tone for new customer relationships.