4 TikTok statistics marketers should know in 2022


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TikTok is quickly becoming the go-to platform for brands targeting Generation Z and Millennials. To effectively use TikTok for your brand, you need to understand the TikTok statistics that tell you what types of users exist on the platform and how they interact with the app and each other. In this article, We will compile 4 TikTok statistics that marketers need to know to create a TikTok marketing strategy in 2022.

TikTok Demographics

Before learning about how people use TikTok, it is essential to know who those users are. What ages use the platform the most? What countries or regions do they live in? The TikTok stats below can help you answer these questions.

TikTok has over 1 billion monthly active users.

Recently, TikTok announced that it reached over 1 billion monthly active users. While the platform doesn’t have as many users as social media giants like Facebook, Instagram, and YouTube, it has grown significantly over the past year, posting 45% growth compared to the previously reported figure of 689 million monthly active users in July 2020.

47% of TikTok users are aged 10-29

When you compare this data with last year’s figure of 62%, it shows that the platform’s user base is aging, with 42% of users aged 30-49. It means that TikTok is no longer a platform for Generation Z and younger audiences. It is a multi-generational app that gives the ability of brands to reach audiences from all age groups.

TikTok statistics chart of users' age rank
TikTok statistics chart of users’ age rank

61% of total TikTok users are female

Brands targeting female audiences are in luck on TikTok. The platform’s user base is biased towards women, with 61% of US users identifying as women. Of course, that doesn’t mean you shouldn’t join TikTok if your target audience is mostly men. Since this is just under half of all users, there is still plenty of room for brands to connect with a wide variety of audiences. Make sure you’re leveraging your TikTok statistical analysis to determine who is engaging with your content.

53% of TikTok creators are aged 18-24

While a large portion of TikTok users is teenagers, the majority of creators on the platform are young adults between the ages of 18-24. It means that most TikTok influencers are probably in this age group.

TikTok usage statistics

In this section, we will take a look at TikTok statistics on how TikTok users interact with the platform. Learn how using TikTok can help your brand create content that’s relevant, engaging, and relevant to its users.

TikTok users watch about 24 hours on the app every month

A recent report shows that users in major markets (US, UK) spend about 24 hours viewing content on TikTok each month. This number surpasses the average time spent watching content on YouTube, which is around 22 hours and 40 minutes monthly. It means your brand has a lot of potential to show up in users’ feeds as they surf TikTok.

Children spend an average of 75 minutes a day watching TikTok videos

In 2020, children aged 4-15 spend an average of 75 minutes a day globally watching TikTok videos. In the US, this number is even higher than 87 minutes. It means you can easily share content with audiences younger than Generation Z. Just make sure it’s the type of content kids and their parents love.

TikTok statistics the time kids spend on social networking apps
TikTok statistics the time kids spend on social networking apps

83% of TikTok users have posted a video at some point

TikTok’s creator community is different from other social platforms in that nearly everyone is involved in the content creation process. Studies show that up to 83% of total TikTok users have uploaded their own video content at some point. It shows that the majority of users enjoy content creation as much as consumption.

30% of Gen Z prefer to use TikTok for product research

While Millennials and older audiences tend to use YouTube, Instagram, and Facebook to research products, 30% of Gen Z social media users prefer to use TikTok. It means that brands targeting younger audiences will benefit from active social listening on the platform, sharing helpful content that drives purchases, and partnering with influencers to build trust and increase brand awareness.

60% of TikTok users visit the app to find funny or entertaining content

The reasons for using TikTok are varied, but one of the top reasons on the list is looking for funny or entertaining videos, with 60% of users accessing the app for that purpose. To succeed on the platform, brands need to find ways to create and share TikToker engaging entertainment while remaining relevant to their brand voice.

TikTok Statistics for Marketing and Advertising

TikTok is fast becoming a leading marketing channel for brands in a variety of industries. In this section, we’ll look at TikTok stats regarding their use for business, branding, marketing, and advertising to help you see better results from your campaigns.

68% TikToker remember brands better in sound

Music has a significant impact on our lives, and brands are leveraging TikTok’s sound to engage with audiences and connect with them in unique, personal ways. It leads to various benefits from higher brand retention and increased interest in stronger connections. For example, studies show that if a brand has a song that users like in their video, 68% of those users will remember the brand better.

49% of users said TikTok helped them make a purchase decision

While it’s true that most people go to TikTok for fun, brands shouldn’t take the platform lightly. Nearly 50% of TikTok users said the platform helped them decide what to buy after seeing a product advertised or promoted on TikTok. Partnering with the right influencers can help you promote your products while ensuring your content is funny or entertaining.

Vertical TikToks have a 25% higher 6-second view-through rate

Leverage TikTok’s full-screen experience for the best user experience and see better results from your ad campaigns. Studies show that ads shot in 9:16 use 100% of the screen space viewed in 6 seconds 25% more than ads shot in other aspect ratios.

72% of TikTok users find ads on the platform inspirational

TikTok statistics show that 72% of users find ads on TikTok more inspiring than any other social platform. It proves that brands are actively tailoring their ads to appeal to their user base. TikTok users are often receptive to new and inspiring videos from both brands and creators. According to the platform, users have an exploratory mindset when scrolling through their feeds.

TikTok statistics show that 72% of TikTok users find ads on the platform inspirational
TikTok statistics show that 72% of TikTok users find ads on the platform inspirational

Collaborating with TikTok creators can increase ad return by 27%

TikTok influencer marketing drives real results. Partnering with creators on the platform can increase ad return for brand-specific content by up to 27%. Instead of creating individual ads, brands should make ad creation an integral part of their influencer marketing campaigns.

Use Branded Hashtags

People use hashtags to find the content they’re interested in, and brands can use it as an opportunity to increase visibility. Studies show that using Branded Hashtags (HTC) on TikTok can yield better results for advertising campaigns on the platform. Compared to standard mobile advertising, branded HTC generates 4x higher ad recall and 4.5x higher brand awareness.

TikTok Revenue & Growth Statistics

In this section, you’ll find TikTok’s revenue and growth statistics as a company and what this information means for your business.

In 2021, TikTok was the most downloaded app in the world

In 2021, TikTok was the most downloaded app with over 700 million downloads, surpassing both Facebook and Instagram. The video-sharing app has managed to hold its ground since 2020 despite being banned in a large market like India. In Q4 2021, the app was downloaded more than 170 million times, with nearly 20 million installs coming from the United States. Overall, this means that interest in TikTok remains high, not just in the US but around the world.

Consumers spent about $2.3 billion on TikTok in 2021

Last year, TikTok saw about $2.3 billion in consumer spending, including on Douyin – the Chinese version of the app. The app’s parent company, ByteDance, has total revenue of $58 billion in 2021. This is a 70% growth year-over-year. Options for brands to use paid advertising on TikTok will likely increase as a revenue stream for the company.

TikTok is available in over 150 countries

TikTok statistics on the presence of the platform in more than 150 countries
TikTok statistics on the presence of the platform in more than 150 countries

The video-sharing platform is available in more than 150 countries worldwide in 75 languages, allowing brands to target users from around the globe. International brands should especially take advantage of this platform and the reach it provides.
Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you start creating content for your brand, so you know exactly who to target and how to reach it.


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