There are several ways for marketers to increase engagement, brand exposure, and engage people on Facebook, but none are as effective as a solid video ad campaign. Facebook saw this trend and created Facebook Watch in 2017, a video-on-demand service. Nearly 5 years later, more than 2.91 billion Facebook users watch video content on Facebook Watch every month. This means that Facebook has a lot of users who are willing and want to watch your videos. Additionally, Facebook video Ads get twice as many clicks as image ads, which means your ads are getting twice as much engagement. There’s also a lot to consider when creating your Facebook video Ads. To discover more, please continue reading the article below.
What are Facebook video Adss?
Video ads are ads that include video content to convey a message about your brand or advertising campaign. Facebook video Ads are great at allowing you to express your brand in new ways, show off unique features, tell your brand story or grab people’s attention quickly. fast. The great thing about starting a Facebook video Ads campaign is that you can create a video ad right from Ads Manager, or you can boost a post that already includes the video that you’ve created right from the start. Your business or brand’s Facebook page. The other thing about video ads is that they are everywhere, which is great for your video ad campaign and your online presence in general.
Video ads can appear in a variety of locations across Facebook, Instagram, Audience Network, and Messenger. Choose from a variety of aspect ratios (depending on location) and decide if you want to upload your videos or create videos from images using video creation tools.
9 best Facebook video Ads methods
Now that you know what video ads are and what they can do, you may be wondering how to use video ads effectively. Before you go ahead and start your video marketing campaign, follow the methods below to create quality videos, get more video views, and increase brand awareness.
1. Get attention in the first 2 seconds
Part of the benefit of using Facebook to market your videos is having a large audience to reach. And reaching your target audience requires you to create videos that are compelling enough that they want to convert from casual online viewers into real-life customers. That’s why engaging them in the first few seconds of a video is key. When creating your video ad, try to get them noticed by asking a question at the beginning, creating a hypothesis that might be relevant to them, or giving them an interesting intro to suggest. about what is about to happen.
2. Choose an attractive thumbnail or upload a custom image in case the video doesn’t load or won’t autoplay
In addition to the content, make sure your video captures your audience’s attention before they hit play. Choose a thumbnail for your video ad that captures the essence of your brand and can prevent users from scrolling through your news feed.
For example, Thrive Causemetics has thumbnails for its video ads that show before and after images of a customer’s face. This may not sound very appealing, but if you are interested in eyelash extensions, it will appeal to you.
3. Add sound, but don’t rely on it
If you’re trying to get more people to pay attention to your ad, you’ll also want to add sound to grab your viewers’ attention. Adding sound to your Facebook video Adss is a great way to retain viewers while also playing a part in your campaign message. Choose from royalty-free music to give your ad a professional feel or create your own. Don’t consider audio a critical component to understanding your ads, though, as 85% of Facebook videos are watched without sound.
4. Always add captions
With the foregoing, if audio is a necessary component of your video, subtitles are essential. Whether it’s a viewer in an environment where they can’t get the sound out loud or someone who is deaf, captions will give your video a wider audience and deliver a more accessible message to your audience. friend.
5. Upload videos formatted for their location
Make sure your video is published with the correct ratio so there are no formatting issues when viewers view your Facebook video Ads. For stories, the video must be in the 9:16 aspect ratio, while the video that appears in people’s news feeds must have the 4:5 aspect ratio. Most people watch videos on a device. their mobile, so makes sure your video has the correct aspect ratio to display correctly on people’s phones and tablets.
6. Tell a story that shows the benefits of your product and the pain points you solved
Everyone loves a story. Providing a story for your audience to follow can engage everyone, while also providing a case study of how your product, brand, or service works and solves problems in the world. real world. You can even use customer testimonials to illustrate your message. Just make sure to include a character or person your audience can identify with, create a short but effective plot, and tell a story your viewers will be able to connect with.
7. Don’t forget to include a CTA
You can do an incredible job at explaining your business, but you still need to let them know what you want them to do. Make sure to give your viewers a call, whether they’re visiting your business page, following you on LinkedIn or other social media sites, or making a purchase on your eCommerce site.
For example, check out the final frame of this Facebook video Ads for Groupon. At the end of the video, the company shows viewers its unique tagline and prompts them to download the app from the App Store or Google Play.
8. Viewers can learn everything they need to know just by watching promotional videos on Facebook
Your video doesn’t have to include everything about your business or brand, but you should definitely include high-quality information in your ads to increase brand awareness and entice your audience to explore more. what you offer. Facebook video Adss tell us everything we need to know through images and animations
Just as impactful as good video content is a well-crafted headline for your ad. Keep everything on brand, but remember: your goal is to get people to watch your video. Consider asking a question in your subject line or offering a compelling intro to your product or service. These headlines will appear above your video and should reiterate your product benefits or the value you provide.
9. Use influencer content to get attention
Influencer marketing is a strategy that businesses use to promote their products and services by partnering with popular social media users or bloggers. Influencers often have a large engaged audience that brands can tap into to build credibility and even drive sales. Partnering with influencers is the number one marketing strategy for many brands, and the benefits include reaching a larger audience, building trust in your brand, and attracting more leads. , increase the brand’s social media following, and drive sales. Their content often feels more natural than commercials, and viewers may watch videos simply because they recognize their favorite influencer.