WILMAR – MEIZAN OIL
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Wilmar International Limited was established in 1991, headquartered in Singapore. Today, Wilmar has become Asia’s leading agribusiness group. Wilmar is ranked among the largest listed companies by market capitalization on the Singapore Exchange. In Vietnam, Wilmar is also a large corporation in the business and production of cooking oils, fats, rice bran and flour. Wilmar Vietnam takes the 6 core values of “Pioneer – INTEGRITY – COOPERATION – CREATIVE – QUALITY – PEOPLE” as the basis for sustainable development. Through many forms of investment by Wilmar International, Wilmar Vietnam was formed with the beginning of 3 companies: Cai Lan Vegetable Oil Company Limited (CALOFIC); Wilmar Agro Vietnam; VFM (Vietnam Flour Mills). Currently, up to 7 companies are affiliated members of Wilmar CLV, including: Meizan CLV Co., Ltd (MCC); Nam Duong International Food Company Limited (NDFC); Vietnam Agricultural Products Trading Company Limited (VAL); Wilmar Marketing Company CLV
Objective: to build Wilmar brand into a familiar brand for every household through social activities such as: cooking class, cooking contest for teenagers, professional cooking contest. The campaign was deployed in 3 Southeast Asian countries (Vietnam, Laos, Cambodia).
Clover’s challenge is to focus on building content in multiple languages. Must attract the interaction of fans and consumers in 3 Southeast Asian countries for key products.
Clover has successfully managed 3 fan pages of Wilmar CLV for 3 consecutive years. Grow a loyal local and international community of Wilmar products and social activities of up to 60,000 fans and followers, 360,000 page interactions each year.
Marketing channel: Fanpage, Key Visual, Content, Corporate Video
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