Digital Marketing KPIs are used to determine the success of your marketing campaigns. They are measurable values to determine if your marketing goals have been achieved. There is many digital marketing KPIs that you can track. However, you don’t necessarily need to track all of them, just the ones that are most important to your business. By choosing the right Digital Marketing KPIs, you can track whether your marketing campaigns are working and learn what content needs to be optimized to perform better. Let’s explore the core digital marketing KPIs in the following article, which can help you accomplish your goals.
You can’t generate sales without driving leads first. Check out these metrics you can use to find out if your lead generation efforts are successful.
Your website traffic is the number of visitors to your website each month. You can analyze traffic by different periods – day, week, month, or year after year. Google Analytics reports are the best tracking system for website traffic. You can increase the number of website visitors by investing more in paid advertising, creating new website content, or optimizing your existing content.
Traffic to lead
Traffic to leads metrics shows how much traffic converts into leads. This metric helps understand whether the traffic you drive to your website is high quality and converts into signups, free trials, or demo sessions.
To improve your traffic-per-lead ratio, choose more targeted keywords and create content with different keyword variations. This will drive more traffic to your website which can benefit from using your products or services. You can also improve mobile-friendliness and site speed, and double-check your lead registration forms for errors.
Cost per lead
This metric shows how much of your marketing budget you spend on each lead you generate. You can reduce acquisition costs by optimizing your marketing costs and focusing more on lead-generation channels that help attract high-quality leads at the lowest cost. You can also consider spending less or eliminating the highest-cost lead generation channels.
With high brand awareness among your core audience, you can sell your products easier and faster. A high level of brand awareness will foster trust among your customers and make spending money on your products an easy decision. So, what are the metrics that determine if your brand is recognizable?
Brand recall shows how many people remember and correctly identify your brand after seeing or hearing about it. Build an authentic brand to connect with your audience. Find out what is important to your customers and create a story that reflects their values. Use video marketing and paid brand awareness campaigns to reach your audience with this message.
To convert traffic into leads and sales at a higher rate, your website should also tick some boxes. See how you can measure website performance and make improvements to increase leads and sales.
Page conversion rate
The goal of a website call-to-action is to lead people to sign up for a free trial, complete a purchase, or place a call with a sale. Page Conversion Rate helps you determine if your calls to action are fulfilling their role. Use Google Analytics reports to collect information about goal completion and the number of visitors over a given period. You can use tools that automatically pull information from different data sources to calculate this metric. Set up an A/B test (if you drive enough traffic to achieve statistical significance) and experiment with a different copy or CTA colors, images, or text. Make sure to test only one thing at a time, otherwise, you won’t know which change increased your conversion rate.
Slow websites affect the user experience. People leave a page if it takes more than a few seconds to load. It also negatively impacts your Google rankings – Google downgrades slow-loading websites. You should monitor your site’s speed on both web and mobile to make sure it’s working properly when you roll out your next changes.
Organic traffic can become one of the most profitable growth channels. Unlike paid advertising, you create your website content once and it works forever for you. You can improve its performance if you optimize it over time. So, what metrics should you monitor to make sure your SEO strategy is working and you can achieve your content marketing goals?
Link to a website
The number of links leading to your site determines your site authority. The more backlinks pointing to your domain, the higher you will rank in search results, which will drive traffic and generate leads and sales.
Organic search traffic
Organic search traffic is the number of visitors to your website from Google. You can measure the effectiveness of your SEO strategy by tracking the change in organic search traffic. Optimize existing content for SEO, do keyword research, and improve the content you already have — add more similar keywords in different variations, use internal linking, and build multiple links More backlinks lead to your site. Write new content that includes targeted keywords with high traffic.
Convert from organic search
Tracking the number of conversions coming from organic search helps understand the profitability of organic content. This metric shows how many people convert after finding your content on Google by entering a specific keyword or phrase. Make sure your landing pages are optimized to drive user action. They should communicate their value proposition well and encourage people to click. Choose your targeted keywords wisely; Check their search intent first to understand what people think when they type keywords into Google. Follow search intent in every piece of content you write or optimize.
Email marketing metrics
Email marketing is another channel that drives leads and customers. You should track the KPI for email marketing if you plan to make it part of your marketing strategy.
Email Open Rate is an email marketing metric that shows the percentage of subscribers who open your emails. Use this metric to track the effectiveness of your headlines.
The Click-through rate is the percentage of subscribers who interact with your email link and call-to-action. This metric helps understand whether your email content is driving user action. Check the click-through rate of every campaign through the reporting options in your email marketing service. You can also calculate the rate manually using the formula above.
The conversion rate shows the percentage of people who received your email campaign and took the desired action, such as purchasing your product or signing up for a trial.
You don’t need to track dozens of different Digital Marketing KPIs to find out if your marketing strategy is on the right track. Choose the Digital Marketing KPIs that are important to your business and inform your marketing success. Be consistent in tracking progress — make it a routine, easy, and effortless process.