Whether you’re a beginner or you’ve been running ads for a while, you probably know that having a high Google Ads Clickthrough Rate (CTR) is key to a successful campaign. But improving your CTR requires not only a great ad copy, but also adding negative keywords, using the appropriate match types, and so on. For our top recommendations for improving Google Ads Click Through Rate, keep reading.
What is Google Ads Clickthrough Rate (CTR)?
Click-through rate, or CTR, is not specific to Google Ads. CTR is just the percentage of how often people who see your ad or free product listing end up clicking it. This metric basically represents the percentage of total ad views that resulted in a click. So, to calculate CTR, Google divides the number of clicks your ad receives by the number of times your ad was shown. For example, if your ad gets 100 impressions and 10 clicks, your CTR is 10%. But it’s not just ads with CTR, each list and keyword has its own CTR. The higher your CTR, the more users will find your ad useful and relevant.
9 Ways to Increase Google Ads Clickthrough Rate
When analyzing your Google Ads CTR, be sure to consider CTR by the campaign, ad group, and keyword. For example, you might have a keyword that is performing poorly in the same ad group as a keyword with an extremely high CTR. In this case, it’s a good idea to turn off the underperforming ones so you don’t waste your advertising budget and improve your campaign performance. From our experience, we think a “good” Google Ads CTR is between 3% and 5%.
Use negative keywords
Using negative keywords is another very important tip to not only improve your Google Ads Click Through Rate but also improve your overall campaign performance. If you’re just getting started with Google Ads, remember that the goal of your ads isn’t to reach as many people as possible, but to show them to the most relevant users.
With negative keywords, you can exclude search terms that are not relevant to your business, cutting down on uninterested impressions and thus increasing CTR. This will ensure you’re not wasting your advertising budget and that you’re showing relevant ads to the right people.
So when you’re looking at your underperforming ads, review the list of keywords associated with the campaign, remove irrelevant or overly broad keywords, and mark them as coverage keywords. determined. To do so, simply go through your search terms report and find search terms with really low CTR.
Use match types for keyword targeting
Once you start bidding on different keywords, you’ll have the option to use different match keywords. Keyword match types indicate how closely your keywords need to be related to a user’s search query for your ad to be considered in the auction. Your choice of match type can affect both your CTR and CPC, so make sure to choose wisely.
Include a clear call to action (CTA)
Having a strong and clear CTA in your headline can dramatically improve your Google Ads Click Through Rate (CTR). A good practice is to use action verbs, which will grab the user’s attention and inspire them to take that action.
Another trick is to use powerful words like “You”, “Current” or “Best”, so that you convince users, even more, to interact with your business. Also, make sure to capitalize the first letter of each word so your ad copy appears more professional and eye-catching.
Add keywords to your ad’s headline and description
When it comes to Google Ads, your ad copy is the primary driver of action for Google Ads Click Through Rate. Another simple yet effective tip to increase your CTR is to use your ad group’s main keyword in the headline and ad copy.
People are more likely to click on an ad that contains the keyword they just entered than an ad without the keyword. So, the more relevant your ad is to a search query, the more likely you are to attract the right searchers and increase your CTR.
Includes user questions and problem-solving.
Putting a question in your headline or main body is a great way to grab the user’s attention. In fact, question-and-answer headlines received 150% more clicks than statement headlines while including the word “you” made it 175% more clicks.
Optimize your Ad Extensions
Another easy way to help increase your Google Ads Click Through Rate (CTR) is to use all relevant ad extensions. By adding more extensions, your ad becomes more appealing to your audience, because you are essentially providing more information about your product or service, which can then lead to more leads to increase your Google Ads Click Through Rate (CTR).
Promotional mentions can not only inspire more people to click your ad for more information, but they can also lead to an increase in your conversions. Remember, the goal is to create a sense of urgency or scarcity to convince the user to take action.
Improve your Quality Score
Quality Score is Google’s rating of the quality of your ads, keywords, and landing pages. The more relevant and engaging your ad is, the higher your quality score. And the higher the quality score, the higher your ad will rank on Google. Basically, as more and more people click on your ad, Google knows that your ad is relevant and informative to the user. As a result, Google gives you higher ad rankings and lower costs over time.
A higher Quality Score also means you can bid lower than your competitors. For example, if you have a 10/10 quality score and your competitors are lower than you, Google will, in fact, “like” your ad more in the auction because it shows that your campaign is better. you are relevant and organized, you have a high Google Ads CTR, your bids are strong enough, and you have a good landing page experience.
Test responsive and search ads to optimize your ads
To achieve good CTR and positive ROI, you need to constantly work on your ads. Save time by providing multiple titles and description options, then let Google show the most relevant combinations to your customers.
We recommend using a combination of 2 responsive ads and 1 search ad. Responsive search ads are great because you can enter multiple headlines and descriptions, and over time, Google Ads will automatically test different combinations and find out which works best.
There’s really a no better indication of your ad’s effectiveness than the click-through rate. Almost anything can affect your Google Ads Clickthrough Rate (CTR). Because no two campaigns are the same in terms of goals, audiences, and more, it’s not surprising that Google Ads Clickthrough Rate (CTR) differs. However, you can still make one. There are several proven methods to increase your CTR fast. Keep testing it until you find the one that drives the most clicks. Finally, remember that Google Ads Clickthrough Rate is relative. Do the above and you’ll increase your chances of getting more clicks and conversions!