Transforming Model 4P- 4C

“marketing is not the art of finding clever ways to dispose of what you make. marketing is the art of creating genuine customer value.”

Philip Kotler

Transforming Model 4P- 4C Change to dominate

Four basic and common factors when businesses build marketing strategies: Product, Price, Place, Promotion. However, businesses nowadays need to understand that a 4P marketing strategy does not necessarily associate with C – Customer, the center of every strategy and implementation orientation

Clover always strives to change with the businesses and come up with a deployment strategy to conquer all customers and build outstanding brands.
Growth is always difficult, but in the ever-changing times of the market, even successful companies can face major hurdles to achieve it. Organizations are very good at doing what makes them successful but face the challenges with reform.

Marketing from 4P to 4C Catch the trend, Multidimensional communication – building long-term links

Clover proposes a suitable marketing strategy based on a 4C model to build customer loyalty to the brand.

We provide a holistic strategy, starting with what customers want and need with products, helping businesses solve and clarify problems:

  • Capture customers’ wants and needs, create products that meet the actual users’ necessity.
  • Determine overall costs, create competitive advantages, increase product benefits
  • Analyze customer habits and behaviors to bring products to users in the most convenient way, increase revenue conversion and establish buying behavior.
  • Communication has a mission as the most important part of business, increasing interaction between customers and brands, towards building long-term loyalty for the brand.

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“marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.”

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