Evaluation
EVALUATING EFFECTIVE MARKETING STRATEGY
a long-term plan for business
Before managers plan a marketing campaign, it is important to have a long-term plan for their business. The plan outlines the overall marketing goals and strategies to attract the target market to the products and services the business offers. On the other hand, the marketing campaign is only a small part of the marketing plan, so each marketing activity is designed to achieve a specific goal.
measure of success
When the campaign is over, it’s time to measure its success. Post-campaign action keep your business on the right track for achieving consistent progress without having to start over every time you want to do the next marketing campaign for your business.
Clover always has a way to evaluate the effectiveness of a business marketing campaign to optimize costs, save time and ensure accuracy.
measure the effectiveness of the marketing plan
Measurement methods
Measurement methods
The numbers tell businesses whether their marketing campaign is successful or not. It will also allow businesses to assess whether continuing with the campaign is worth the cost.
Evaluating Marketing Performance
Evaluating Marketing Performance
Evaluate the effectiveness of marketing campaigns that answer the question of whether a business should improve its marketing campaigns or proceed to adapt them in the future, even excluding them from its marketing plan next year.
Services marketing mix
Services marketing mix
The 4P’s in marketing mix services are like the 4P’s elements in the traditional marketing mix. However, starting from the characteristics of the service industry, the meaning of the 4P’s is different and extended to the 3P’s to become a 7P’s marketing mix.
market/ Insight