Building a new website for your business is a great step towards acquiring new customers, but stopping there isn’t enough if you want potential customers and Google to be able to find you on the internet. It takes time for Google to find and rank a brand-new website in its search results, so if you’re just launching your site, it’s easy to see why yours isn’t ranking at the top. Google. However, if your site has been active for a while, there are other, more serious reasons. This article will show 5 common reasons why your website is not ranking on Google to find ways to fix it.

Why is an organic search engine ranking so important?

Organic search allows your content and business to be found by people who don’t know you exist but are looking for the solution or service you provide. This means you can attract new attention and new potential customers to your service descriptions and don’t require an advertising budget to do so. Because the amount of traffic coming from paid traffic will be exhausted if there is no consistency in advertising to drive traffic to the website. If your website ranks on Google using organic and organic techniques, it will be difficult for your competitors to surpass your performance on search engines.
And while advertising campaigns can produce quick results, this method is not sustainable. Ranking from organic traffic lasts a long time.

5 reasons why your website is not ranking on Google

1. Your website speed is too slow

On average, most websites take about 5 or 6 seconds to load on mobile devices. Now, guess how long most users will stay before they leave the page? That difference means people don’t get what they need fast enough.
It’s important to note that Google looks at your engagement metrics, such as people staying on your site versus leaving immediately, as a way to determine if users see your site. Is your website valuable? If your website is valuable, users stay on your website longer, which will help your search engine rankings. And conversely, if users aren’t willing to wait for your page to load, they won’t get a chance to see the value you provide and search engines will likely negatively impact your rankings accordingly.
To see how long your site takes to load, you can try some free online tools, such as PageSpeed Insights from Google, or the free trial of Semrush. Troubleshooting slow site speed can start with reducing the image file size, minimizing the number of videos on a page, and generally reducing the number of HTTP requests for your site.

2. Content doesn’t build trust

All businesses (regardless of industry, size, B2B or B2C,…) will eventually only succeed if people trust them enough to buy their product or service. As buyers, we want to be heard, understood, and informed so we can find the best solution for us.
To build that trust and to make sure your potential customers feel heard, understood, and helped, we need to address their biggest questions, concerns, and concerns on our website. me.
If you blog regularly, but your site isn’t ranking on Google, see what your content is about and how it’s organized.
Just creating content and blogs for your website is not enough, the content must contain useful and trustworthy information.

3. Content that doesn’t target the right keywords

You will have a hard time ranking on Google if the search engines don’t clearly understand the question you’re trying to answer. Content needs to be clear enough that people can quickly understand what you are offering. You can do this by doing keyword research for your content. This applies not only to blog posts but to any page on your website.
There’s a lot involved in optimizing for SEO, but basically, you need the content on your website to relay what your service/product/company is solving and how people search for it.
This shows why it’s important to identify the keywords you want to target, through a content strategy that will drive results for your business. Put yourself in your potential customer’s shoes to see how they talk about your product or service. Then create a content strategy that aligns with those keywords.

4. Do not update the content often

As you’ve seen above, just publishing a blog weekly is not enough if the content isn’t of the right quality. However, even optimized content needs to be published at regular intervals that contribute to increase keyword rankings.
It’s best to publish at least 2 to 3 pieces of new content per week. First, this will help you stay in front of potential customers and help you stay remembered.
Second, and more important to this discussion, it increases your chances and likelihood of ranking well on Google. The more content you have on your site, the more chances Google has of indexing your content for different keywords.
In addition, if Google starts to notice that you publish content frequently, it will adjust the crawl schedule on your site and visit more often.
This is almost like checking email. If you’re used to not receiving mail for a long period, you’ll probably have little incentive to check your email every day. But if you get mail every day, you’ll likely remember to check your email regularly.
In terms of blogging, sites that don’t regularly publish content can get used to Google only crawling their site on an occasional basis, maybe every few weeks or so. When it comes to keyword ranking, you may be the last site in Google’s mind to rank for keywords. Therefore, making it a habit to publish regularly will cause Google to crawl more often. But again, it’s not just volume or quantity that matters, but also their quality.

5. Your site is poorly organized/navigation

Site organization is also an important ranking factor. If your site structure is unclear, it is possible that a large number of users land on a page on your site and then bounce right back to the SERP pages to try to get a better answer. for their request. This is called bounce rate, and Google doesn’t like it when it’s too high. If a lot of people visit your site and leave immediately instead of staying and viewing more of your content, it will alert the search engines that your site may not be doing very well.