Content writing is an example of inbound marketing: capturing leads by creating valuable content that nurtures relationships. Meanwhile, Facebook advertising is an example of outbound marketing: a traditional marketing method that pushes a message to potential customers. Whether your business chooses Facebook Ads or writes SEO content, it will still cost a lot of money and time. There are some businesses that are suitable for Facebook Ads, but others are better suited for creating SEO content. In this blog, we’ll explore the differences between SEO content and Facebook Ads, to help you decide which is better for your business.
How much does it cost to write SEO content and Facebook Ads?
Costs are incurred and will likely affect which method is right for your business. But in this case, the overhead is a bit more complicated because you need to consider:
- Prepaid expenses
- Cost per lead
Upfront costs are what most people usually consider. However, you also need to think about the cost to get each lead and whether this is feasible for your business.
Example: If you pay 5 million for a service but get no leads, that would be a very bad deal. However, if you paid 50 million and received 500 million leads and sales, it would be worth it, right?
Cost for standard SEO content
The beauty of content creation is that there are multiple ways and budgets available to tackle it. If you have the time, skills, and interest then you can make your own blog content. This will probably take you some time, but you can publish a free blog on your website. In the early days if you have very little or no budget this might be the best solution. But if you’re a bit savvy, you can outsource a content writer. While this will cost you money, it will free up time for other revenue-driving activities.
Plus, an SEO content writer will often have more knowledge and expertise than you. This will not only save you time but also know how to write content that ranks on search engines and converts readers into leads.
The cost of hiring an SEO content writer varies, but the average is from 40,000-200,000 VND/per blog post. The exact cost will depend on the number of words, language, skill, and experience of each writer. If you want to publish monthly for the blog, the more you have to pay more
Cost per lead for SEO content
With a blog, it’s hard to determine the exact cost per lead because you’re not paying per click or visit to your page.
The success of every blog will be different, and not all blogs generate as many leads. But it is possible to get a lot of potential customers at a very low cost while blogging. And the advantage of SEO content is that once published, this content will live forever without spending any more.
Cost of Facebook Ads
Despite the changes to Apple iOS over the past year, Facebook remains the cheapest social media advertising channel in early 2023.
However, unlike writing SEO content, Facebook Ads will always come with a financial cost, even if you do this yourself. That’s because you’re paying Facebook directly for them to place relevant ads on users’ feeds.
However, the beauty of Facebook advertising is that you can spend as much or as little as you like. You can set your daily budgets and run them continuously, or set an end date if you want to stick to the set budget.
Facebook ads use a bidding system. So exactly how many leads you reach and how much it costs will depend on your industry competitiveness.
It is difficult to benchmark costs because there are so many variables. However, Facebook’s cost is based on two metrics: cost-per-click (CPC) and cost-per-thousand (CPM) i.e. cost per 1000 impressions. However, it can be very easy to waste money using Facebook ads if you don’t know what you’re doing.
Cost per lead for Facebook Ads
With Facebook Ads, each lead has an associated cost. However, you need to remember that not everyone who sees or clicks on your ad will turn into a lead.
So you have to make sure that the lifetime value of the customer is higher than this. Otherwise, you run the risk of increasing revenue with Facebook ads, but not making any profit.
SEO content and Facebook advertising: how long does it take?
In business, time is money, and it’s something people run out of all the time. So understanding the time you will spend on each method will help you decide which is right for your business.
How much time does SEO content take?
A good blog isn’t just about writing, there are quite a few different factors that go into creating a successful blog that ranks, drives traffic, and leads.
To create SEO content, you need to:
- Keyword research
- Write (rewrite) and edit content
- Re-read your content
- Upload your website
- Design the right image
- Create an image in the text
- Design and format blog posts
- Blog post optimization
As you can see, writing content is only one part. And all of that can take around 3-4 hours per blog post.
Of course, there’s a cost to this, but if you think it’s the right choice for you, you can take your Facebook ad budget and pay someone else to take care of it for you.
How long do Facebook Ads take?
It can take as little as a few minutes to set up a boosted post, which Facebook actively promotes. However, you will find that most experts do not recommend taking a concise approach to promote articles. Instead, they recommend building an advertising strategy that aligns with your goals.
So while it can be pretty quick to set up your ad, it’s worth taking some time to figure out what you really want. And take the time to design ads and content that help you achieve these goals. That’s why setup will be the most time-consuming part of running Facebook ads.
SEO content vs Facebook Ads: which works longer?
Both SEO content and Facebook Ads are ways to increase sales and profits for your business. So it’s important to understand how quickly you’ll get results from each.
Content marketing is not a silver bullet, it takes time to work. Brand-new sites take longer. Because Google needs to trust you before showing your site in search results. However, over time, the more content you create, the more keywords and phrases you will rank for. Also, once published, they are available on your site 24/7, 365 days a year.
Once your Facebook ads have been approved (which usually takes 24 hours), they’re immediately included in the feeds of relevant people and can start showing results quickly. While it feels like Facebook could last forever, we’ve seen the rise and fall of social networking sites before. If your Facebook is hacked, or blocked, or if Facebook goes down, you will lose potential customers.