We live in very convenient times when it comes to online shopping. Whether we want to buy a new electric toothbrush, a winter coat, or a new bottle of perfume, with just a few clicks we can see thousands of products we can buy. The problem is, only a handful of online shoppers are willing to browse through lists of results made up of hundreds or thousands of pages. If they can’t find the item they want on the first page, ideally at the top, they can look elsewhere. So is there a way to ensure that all your future customers can find what they need quickly and easily, no matter what they’re looking for? product rankings are one of the effective ways to place the correct items next to your store users.
Read on to learn how you can use product rankings in your e-commerce store to enhance future customers’ shopping experience, motivating them to buy a certain product, and in a different way. there, speed up your sales.
What are product rankings?
Product rating is the order in which products appear on the product listing page. The most relevant items for a given search query are placed at the top of the results page, while those that don’t match the search criteria are ranked lower to help customers find the products. best fit.
You can think of the product listing algorithm working pretty much like regular search engines. The search algorithm analyzes the information they have about certain products, compares them with search keywords, selects the products that best match the search query, then uses product ranking criteria to sort items in order of relevance.
And just as online searchers aren’t overly concerned with browsing through dozens of pages of Google results, only a handful of e-commerce store visitors eagerly browse through 15 or 20 pages of product listings. when shopping. On average, 89% of consumers only skim the first page of a product listing – and if they can’t find anything of interest there, they’ll assume the store might not have what they’re looking for—looking and leaving.
That’s why helping search engines rank your products better is now just as important as increasing your store’s organic search position on Google – conversion rates and customer satisfaction. Customers depend on it.
How are the products rakings?
Product ranking criteria that are important to product search engines are slightly different from website ranking criteria because searcher intent is also different.
Let’s say you want to buy a new vacuum cleaner but don’t know exactly how to choose the right one. Here, you will probably first turn to Google to find articles on how you should choose the best vacuum cleaner for your needs. Once you know what kind of vacuum cleaner you want, you’ll probably head to an e-commerce store to find the right product for your requirements, compare product rankings, then read product reviews to help you find your ideal model.
So basically, you mainly use Google to find general information, and when you know the type of product you are looking for, you go to e-commerce search engines to find that product. That’s why product ranking algorithms must use little different criteria when analyzing and rating products:
- Product title and description
- Related keywords
- Image quality
- Price
- Full description and listing
- Featured
- Brand name
- Customer Question
- Product videos
- Specifications (dimensions, colors, dimensions, materials, etc.)
- Average rating of a product
- Customer reviews (including negative reviews) and product scores
- Sell number.
Basically, the more information a search algorithm has about a product, the easier it is for them to match the right item to the exact search query. Therefore, it is crucial to make sure your product descriptions and titles use relevant keywords and that the description contains all the information a visitor might need.
Basically, the more information a search algorithm has about a product, the easier it is for them to match the right item to the exact search query. Therefore, it is crucial to make sure your product descriptions and titles use relevant keywords and that the description contains all the information a visitor might need.
However, regular search engines sometimes show irrelevant results because they focus primarily on keywords in product descriptions and search terms when displaying results. Furthermore, the order of the product listings is more or less the same for every visitor, even though the visitor may be searching for the same type of product.
That’s where e-commerce-specific search engines were born. Instead of just focusing on the target keywords used in the product title or description, those tools use more factors to rank for:
- Predict user intent
- Customer purchase history
- Sell number
- Consistent with product characteristics
- Any custom rating rules set by the store owner
This way, e-commerce search engines can “predict” exactly what a particular visitor is looking for and then show them the items they are likely to be interested in. Best. But what’s even better is that they can automatically adjust rankings according to the actions of visitors to the website.
As a result, the product selection that appears on search results perfectly matches each visitor’s expectations, so they are more likely to find and purchase products that match their purchase intent, increasing your conversion rate.
How can e-commerce search engines improve your product rankings?
Show more relevant products to visitors
No matter what product a store visitor is looking for, they want to find what they’re looking for as quickly as possible. However, seeing on the results list something that’s far from what they’re looking for can quickly make them reluctant to browse the store and make any purchasing decisions.
Suppose someone is looking to buy a new smartphone, it doesn’t make sense to show them dozens of smartphone cases and other accessories in the same list since they are currently looking for one. phone, not looking for accessories. So smartphone devices should be ranked higher than smartphone accessories. Product search engines may show smartphone devices and accessories on the first page as long as the keywords in the product title and description match. The exact ratio is really important here.
However, e-commerce search engines are much more innovative here. When they are able to track and analyze in-store customer actions, they can figure out exactly what store visitors are looking for and then adjust product rankings according to customer expectations. That way, the search results page will show exactly the products that future customers want to see at the top making it easy for them to browse.
Save customer time
In a Feed Advisor report, 54% of Amazon users admit they often buy products first on Amazon’s search results page. Why? They know how Amazon’s product ranking algorithm works and trust that the item ranked first will satisfy their needs the most. Therefore, they do not need to search further or compare online reviews, they trust that the search algorithm has chosen the best product for them.
With the help of AI-powered search engines, you can build the same trust in your rankings. After analyzing the customer profile and their actions on the store, the algorithm can automatically adjust the ranking for each visitor so the visitor will see at the top the items that match their expectations and their purchase intention.
For shoppers, they won’t have to explore your entire store catalog and compare the average ratings of 10 different products, the ones that suit their needs will be right at the top. The faster they can find a product that meets their requirements, the more likely they are to trust your store and buy the product.
Shorten shopping time and the risk of customers leaving the store
According to recent Baymard research, the average shopping cart abandonment rate in e-commerce is close to 70% (69.9 percent to be exact). In another survey, this time from Barilliance, it was found that mobile and tablet abandonment rates are even more worrisome – 85% for mobile and 80% for the desktop board. The reasons are slow pages, long and complicated checkout process, and not being able to find the product they want among thousands of others.
However, you can improve your abandonment rate slightly by improving the way product rankings work. With personalized product rankings for your visitors, you can show them the items they’re most likely to click on and keep updating those items based on the actions your visitors take. presently. For example, if you have three different visitors viewing winter coats, each of them may get a separate page of search results depending on the product category or item they clicked on. on earlier. The less time it takes for them to discover items that match their requirements, the more you can trust them to click the “Buy” button.
Increase your revenue
Finally, tweaking how search engines rank products in your store can increase your sales in many ways. The first is that personalized search engine results in pages for each visitor can make a huge difference in user experience and sales speed. Instead of having to browse multiple pages or change search terms to find the right product, visitors can see the most relevant items at the top of the results list. That makes visitors feel like you understand their needs perfectly, making them more likely to buy from you. Satisfied customers are more likely to return to your store, resulting in more sales.
With e-commerce stores often offering thousands of items, it is essential to help users find the right items without forcing them to scroll through multiple pages if you want them to come back and spend more. . It’s the job of product rankings, putting the right products in the front, where visitors can easily find them.