Why are Facebook Ads get rejected?


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Facebook advertising is a great way to grow your business. They can help you attract more followers, increase traffic to your website, and increase brand awareness and online product sales. However, one of the most frustrating things about this platform is that many Facebook Ads get rejected. Seriously, ad opt-out is a problem that even the most experienced marketers face. So the question is how the marketer avoids it and what can be done to fix it. To help you avoid this problem, we’ve rounded up the factors that lead to disapproved Facebook ads in this article.

How are Facebook Ads get rejected?

When you first publish a Facebook ad, it is immediately placed in Meta’s review queue. In most cases, this is an automated ad review process that completes within 24 hours. But sometimes, such as during the busy holiday season, it can take longer.

If Meta’s initial review detects an issue, your Facebook ad will show disapproved. You can sort by Facebook Ads get rejected in “Ads Manager” but it is often easier to find and resolve issues from the Meta Account Quality dashboard, which you can access this site via Business Suite. Here you can view policy violation details and even sort by issue. For example, your Facebook Ads get rejected and may contain prohibited content, such as grammar violations or profanity. From here, you can view the ad and identify the problem.

Facebook Ads get rejected
Facebook Ads get rejected

If you understand how violations of Meta’s policies cause Facebook Ads to get rejected, you can edit them accordingly. When you publish an edited ad or a new ad, it will automatically go back to Meta’s ad review queue. If your ad passes Meta’s review process, it can continue to run without any further problems. But if it includes any of the prohibited words detailed below, it’s possible that the Facebook Ads get rejected shortly thereafter. Meta checks ads periodically for a variety of reasons, including negative feedback, and this checking can lead to disapproval of Facebook ads.

To avoid lengthy review processes or delayed campaign launches when you’re creating ads, it’s best to make sure to follow Meta’s policies from the start. That way, you can help your campaigns run smoothly, avoid unnecessary negative impacts on your ads, and create the best possible experience for your target audience.

Reasons for Facebook Ads get rejected


Meta will not flag age mentions in the ad copy. But the ad cannot imply that the person reading the ad is of a certain age or within a particular age group. That means you can’t say things like, “Now that you’re 40, you need this product.” To use this type of language without having your ad flagged, remove the personal element from the copy. For example, you can encourage your audience to “Meet the Seniors” and then use demographic targeting to make sure your ads are relevant.


If you want to reach people with certain gender identities, avoid calling them in your Facebook ads. TransLifeline’s Facebook ad example below aims to raise awareness on TransLife Day.

Facebook Ads get rejected
How to avoid Trans Lifeline’s rejected Facebook ads

Ads use inclusive language such as “honoring our community” and “ALL people” instead of directly addressing the audience’s gender identity.

Sexual orientation

The same rule applies when advertising to potential customers of a certain sexual orientation. Don’t say anything too personal like, “Are you looking to hook up with other lesbians?” Instead, replace your copy with something like, “Meet lesbians at our club.”

Mental and physical health

If you want to help people who are facing mental health issues or physical disabilities, it is essential not to imply that you know what problems they are facing. For example, your ad shouldn’t say anything too personal like “Coping with depression?” Instead, focus on the products and services you’re offering without suggesting that they’re a good fit for the audience you’re targeting. For example, you could say something like, “We specialize in treating depression.”

For example, the Facebook Ad of Mindbloom highlights treatments for depression and anxiety. However, the advertising is more focused on identifying treatments and sharing what the client has before than talking about the mental health of the target audience.

Facebook Ads get rejected
How to avoid Mindbloom‘s disapproved Facebook ads

Obscene or implied language

If it resonates with your target audience, you can certainly use profanity in your organic content on your Facebook page. But Meta doesn’t allow profanity in paid content, even if it appeals to your target audience or reinforces your message.

If your Facebook ad contains profanity, it’s best to delete and rephrase your message. Do not attempt to mask words by replacing selected letters with symbols, as Meta does not allow the use of implied profanity in advertising.

Misleading statement

When you advertise a product or service, you should present a best-case scenario. While you can certainly let potential customers know how they can benefit from your products and services, you cannot make misleading claims and set unrealistic expectations about your business. results that the client should expect.

Before publishing your ad, you should review any claims or stats in your copy. If you can’t substantiate the claims, or if they’re glaringly false, remove them from your ad copy and use another tactic to promote your brand.

Third-party content

While Meta allows advertisers to mention Facebook under certain circumstances, be careful when calling other companies or their products. Meta prohibits advertisers from infringing on third-party trademarks and other intellectual property rights, including registered trademarks and product names, belonging to other companies.

Do you want to highlight how compatible your product is with another famous service? If you’re not allowed to mention a third-party company or service, consider stating the company’s industry or one of its defining characteristics, then letting your audience fill in. the blank.

Wrong grammar

Even as an experienced marketer, you may miss typos or punctuation in your Facebook ads. While it’s always a good idea to avoid these mistakes, Meta is more concerned with issues of grammar and intentional punctuation. That’s why your ad copy must avoid bad grammar, incorrect capitalization, and too much punctuation.

Meta’s automated review process doesn’t always get the right ad disapproval. But to successfully run campaigns and appeal against falsely flagged ads, it’s essential to know what the platform allows and how to create ads that help you achieve your goals.


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