It goes without saying that online shopping is one of the most popular pastimes in the world. Consumers worldwide spend more than 2.3 billion hours shopping online. However, the average person spends less than 54 seconds on a website. Potential customers will leave quickly if your online store is slow, unresponsive, and unappealing. Therefore, eCommerce user experience should be a top priority for a store owner. By investing in eCommerce UX, you can create a better shopping experience that keeps customers coming back. In this post, we’ll cover the importance of UX for eCommerce, eCommerce UX tips, and the signs that your store needs a facelift.
What is the eCommerce user experience?
User experience (UX) for eCommerce refers to how customers interact with your online store. It includes everything from your website design to how users navigate through your product pages.
A good UX is essential for customer retention. Studies have shown that even a small improvement in UX can lead to a significant increase in sales. On the other hand, the poor user experience will drive potential customers away.
The user experience of an e-commerce website is much different from a regular website. Visitors come to online stores to buy something rather than browse information.
Key user experience factors for e-commerce websites
The average person has a short attention span and is easily distracted. This means they are likely to click away from your site if they can’t find what they’re looking for quickly and easily. Your website navigation should be clear and intuitive so that users can find what they are looking for with minimal effort. If your navigation is confusing or messy, consider simplifying it.
In today’s fast-paced world, people are used to having websites load fast. They expect online stores to load within two seconds. There are several ways to improve your site’s speed, including optimizing images and using a content delivery network (CDN). By speeding up your site, you’ll give your users a better experience and improve your chances of making a sale.
Mobile e-commerce is growing rapidly and it is important to make sure your website is optimized for mobile users. Mobile users have different needs and expectations than desktop users. For example, they might be looking for something quick on the go.
It is important to design your website with these needs in mind. Otherwise, you could lose mobile sales. By optimizing your eCommerce UX for mobile users, you can ensure that they have a positive experience on your website and are more likely to make a purchase.
To make sure your site is mobile-friendly, start by testing the design. Is it easy to navigate on a small screen? Are the buttons big enough to click without accidentally touching something else? If not, you may need to make some changes.
You should provide excellent customer service in the event that something goes wrong during the purchase process. If something goes wrong, customers will need a way to contact you so they can get help. This can be in the form of a phone number or live chat.
Poor customer service can lead to lost revenue and frustrated customers. By providing outstanding customer service, you can ensure that customers have a positive experience on your website and are more likely to make a purchase.
Signs your e-commerce website has a poor user experience
Successful online stores combine seamless navigation with breathtaking design. If your website is experiencing these issues, it might be time to rethink your store’s eCommerce UX design.
Cart abandonment is when someone adds items to their cart but doesn’t complete the purchase. If you notice a lot of abandoned carts, it might be time to take a closer look at your eCommerce UX design. There are a number of reasons why a customer might abandon their shopping cart, but one of the most common is poor user experience.
For example, if your website is slow or difficult to navigate, customers may get frustrated and decide to leave without completing a purchase. Or, if they can’t find the information they’re looking for, they can give up and go to another store.
Another way to reduce cart abandonment is to offer free shipping. This encourages customers to complete the purchase because they know they won’t pay more than the purchase price.
Low conversion rate
A low conversion rate is a direct sign that your site lacks a footprint. If shoppers are visiting your website but leaving before they make micro or macro conversions, they may not be satisfied with their experience.
Bounce rate is the percentage of people who leave your website after viewing only one page. A high bounce rate indicates a poor eCommerce user experience, whether it’s slow to load times, confusing design, or a lack of relevant information.
By improving your eCommerce UX, you can reduce your bounce rate and keep potential customers engaged with your store.
Direct user feedback
Sometimes, the user experience of a website is so poor that visitors will express their disappointment. If you get direct feedback from users that your site is difficult to use, it’s a sign that you need to improve your eCommerce UX design.
Listening to user feedback is an important part of improving your website. By making changes based on what users tell you, you can make your site more user-friendly and increase your chances of making a sale.
By improving the user experience on your product pages, you can effectively increase sales and drive conversions.